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Episode 7: Derek DeCloet and Lisa Kimmel
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October 19, 2018 10:08 AM PDT
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You’d think the boss would want to talk more. But, the truth is – in Canada at least – business leaders are among the most difficult group to convince to do media interviews or other forms of public engagement. Their reluctance isn’t helping trust numbers for business leaders in Canada. On this episode of the Middle, the business of being the boss. Host Sophie Nadeau discusses the challenges of engagement with Derek DeCloet, an executive editor with the Globe and Mail, and Lisa Kimmel, President and CEO of Edelman Canada.

If you'd like to continue the conversation, you can find all of our speakers on Twitter, Sophie is @sophienadeau, Derek is @decloet, Lisa is @lisakimmel.

Episode 6: Ramona Pringle and Sean Stanleigh
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September 28, 2018 10:42 AM PDT
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Newsrooms & journalists use their stories to drive reach, subscriptions, and their social license to be in business. Their copy is their product tho they don’t describe it that way.

But, news brands, companies and platforms have other ideas. The short hand in the backrooms is mixed and confusing: sponsored content, native, advertorial. For many, all of it a series of dirty words dripping in bad writing and ugly stock photos. Content that brands and corporations pay for is definitely some form of journalism, but often supported by paid efforts on search & social, designed to grow revenue for those who decide to use the tactic.

On this episode of the Middle, the world of paid content & search. We talk to two industry experts who follow trends and the human impact of this work closely.

Sean Stanleigh is the Managing Editor of the Globe and Mail’s Content Studio which is the content-marketing arm of The Globe and Mail. He describes his team’s work as “blending journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms.” He is also co-chair of Lab351, the company’s internal business incubator, which is training employees to think like entrepreneurs. Sean’s roots are in journalism and he has worked in senior editing roles at The Globe and the Toronto Star.

Ramona Pringle is an educator and an expert who focuses on innovation in storytelling, interaction design, and the intersection of digital media. She specializes in digital multi-platform production and has developed and produced work for CBC, TVO, CTV and PBS where she worked as interactive producer on Frontline’s Digital Nation. Ramona is a faculty member in Ryerson University’s RTA School of Media and the Creative Director of Ryerson University’s RTA Transmedia Centre, an incubator for the future of storytelling and media.

Episode 5: Kathy English and Esther Enkin
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September 11, 2018 12:05 PM PDT
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Consuming news feels like a constant effort these days. A common refrain: There is so much of it. Mostly stressful & bad. The daily drum beat of bent truth, misinformation, fake news, & agendas is so overwhelming it’s hard to believe. The 2018 Edelman Trust Barometer tells us that not only is trust in key institutions is diminished in this environment, Canadians are tuning out to cope. 54% of Canadians are disengaged checking the news less and once a week.

In episode 5 of the Middle the fight for the truth & trust. What newsrooms can teach us about earning, keeping and growing trust. I’m joined by two women who are leading the charge. Kathy English has been the public editor at the Toronto Star and Esther Enkin has been the ombudsperson for the CBC since 2012.

Episode 4: Cam Gordon and Elamin Abdelmahmoud
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August 23, 2018 09:10 AM PDT
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On today’s episode, the challenge of news at the speed of Twitter. Navigating the speed and voracity of the channel while avoiding risk. I’m joined by two folks who spend way more time on Twitter than you do and still manage to stay sane.

Cam Gordon is the Head of Communications for Twitter Canada, a job he’s held for 3 and a half years. It’s his job to explain and defend the platform. Before that, he worked a decade in PR agencies helping clients navigate media and communications issues.

Elamin Abdelmahmoud is a news curation & social media editor for BuzzFeed News who also writes columns for Chatelaine Magazine and the Globe and Mail. He’s a regular feature on CBC panels of all kinds and tends to a Twitter following of over 17K.

Episode 3: David Skok and James Mirtle
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August 08, 2018 02:51 PM PDT
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If you put content up on the web and no one is around to read it, does it still provide value? That’s the existential question facing every corner of the media ecosystem. A tough nut to crack. If you’re an established content creator – a big media company like the NYTimes or a super popular commercial brand like Unilever – you’ve got a head start. An advantage. In this space, new guys are scrappy renegades who can tell us a lot about what works and doesn’t work. David Skok the Editor in Chief of The Logic and James Mirtle the Editor in Chief and a columnist for The Athletic in Toronto join host Sophie Nadeau, Edelman Canada’s National Media Lead to talk about chasing audience.

Episode 2: Kevin Donovan and Brad Ross
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July 20, 2018 09:54 AM PDT
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The phone rings. On the other end, an investigative reporter. What do you do? Well, turns out that decision might just be one of the most important you make. Brad Ross, Executive Director of Corporate and Customer Communications for the Toronto Transit Commission and Kevin Donovan, Chief Investigative Reporter at the Toronto Star, join host Sophie Nadeau, Edelman Canada’s National Media Lead, to talk through just how to approach talking to journalists.

If you’d like to continue the conversation, find us on Twitter. Brad Ross is at @bradTTC, Kevin Donovan is at @_kevindonovan and Sophie Nadeau is @sophienadeau. Thanks for listening.

Episode 1: Steve Rubel and Mathew Ingram
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June 23, 2018 07:12 PM PDT
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What does the future of media look like? Okay, that's a big topic. But our media geeks still take it on, talking fake news and "trumours," ultra-niche content distribution, and where trust fits in. Steve Rubel, Edelman's Chief Content Strategist and Mathew Ingram, Chief Digital Editor at the Columbia Journalism Review join host Sophie Nadeau, Edelman Canada's National Media Lead, to shed some light on what media might look like in our increasingly digital - and polarized - world.