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What’s the point of podcasts? – Jayme Poisson & Mathew Ingram
November 03, 2019 05:00 PM PST
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The volume and variety of podcasts has increased dramatically over the last year. What’s the point though if everyone has a pod? How can podcasters breakout? More importantly, can you make money at it?

The challenge of fact-checking – Jack Nagler & Mihira Lakshman
October 20, 2019 05:00 PM PDT
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What is the current state of fact-checking both in and beyond the newsroom. Who is ultimately responsible to get things right? Does anyone care about the truth anymore?

Episode 3: Creativity in the digital age – Rahaf Harfoush & Aaron Reynolds
October 06, 2019 05:00 PM PDT
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Is the volume and velocity of content rewiring our brains & attention spans to the point where creativity might be choked? How can we protect creativity in a noisy world?

Episode 2: The power/persuasion axis – Howard Green & David Ryan
September 22, 2019 05:00 PM PDT
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Trust in CEOs is low. Purpose-driven business is lacking. The audience is in control. In a world where, power does not necessarily mean influence how should business leaders respond?

Episode 1: The psychology of social media – Elamin Abdelmahmoud & Katherine Janson
September 08, 2019 05:00 PM PDT
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How is social media use impacting audiences? How is the audience behaving online? From performance anger, to trolling, to stress around an online profile, how is it impacting PR & journalism?

Episode 10: The year in news (Mathew Ingram & Brad Ross)
December 20, 2018 05:00 AM PST
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The news moves by so fast that it’s difficult to see patterns and trends while we’re in the thick of it – so the end of the year is a good time to pause and reflect on the world around us. Join host Sophie Nadeau as she looks back at 2018 and takes a leap forward into 2019 trends with two favourites from our first season: Columbia Journalism Review’s Mathew Ingram and the City of Toronto’s chief communications officer Brad Ross.

Episode 9: Has the digital age killed creativity? (Miles Savage & Andrew Simon)
December 18, 2018 05:00 AM PST
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Being original has never been easy. And in a world where everybody gets a channel, what does it mean to be creative? We’re long past the influence of Mad Men telling us what’s cool and fresh. It’s also never been noisier. What does it take to cut through?

On this episode of the Middle, is creativity dead? Join host Sophie Nadeau as she dives into creativity in the digital age with Google Canada's Miles Savage and Edelman Canada's Andrew Simon – two guys who haven’t given up on chasing a brilliant ideas.

Miles Savage is the agency lead at Google Canada. He works at the intersection between the advertising agencies and Google, supporting the creative work that flows through the platform. Before working at Google, he worked with many of the brands you know and love, including McDonald's and Unilever.

Andrew Simon is the Chief Creative Officer for Edelman Canada. He is our arbiter of our great ideas, with a career’s worth of advertising and creative experience on both sides of the border. He is redefining what creative persuasion looks like in an evolving media ecosystem.

"Creativity doesn't need to be defined by a channel and I think that's the biggest problem that exists today – we all try to put things in boxes. That's where creativity is getting watered down from what it really is." (Miles Savage)

Episode 8: Diversity in storytelling (Uzma Jalaluddin & Andree Lau)
December 13, 2018 05:28 PM PST
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Let’s be honest. For most of modern storytelling history, white men held the pen and the power. Because they did, the stories we devoured in fiction and journalism came from that perspective. The Internet & social media – for all their problems – has also opened the flood gates to new voices in storytelling. It’s never been easier to find the full rainbow of lenses on story. But, are the established media ecosystem players doing enough to shift to a new normal?

On this episode of the Middle, the business of diversity in storytelling. Host Sophie Nadeau is joined by Uzma Jalaluddin, columnist and author of ‘Ayesha at Last,’ and Andree Lau, the Editor-in-Chief of HuffPost Canada.

If you’d like to continue the conversation you can find all our speakers on Twitter. Sophie is @sophienadeau, Uzma is @UzmaWrites, Andree is @alau2.

"In any movement, you're always going to have a pushback, because people who are entrenched in their power and in their privilege are obviously not going to be happy when they’re told to share." - Uzma

Episode 7: Why CEOs should talk (Derek DeCloet & Lisa Kimmel)
October 19, 2018 10:08 AM PDT
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You’d think the boss would want to talk more. But, the truth is – in Canada at least – business leaders are among the most difficult group to convince to do media interviews or other forms of public engagement. Their reluctance isn’t helping trust numbers for business leaders in Canada. On this episode of the Middle, the business of being the boss. Host Sophie Nadeau discusses the challenges of engagement with Derek DeCloet, an executive editor with the Globe and Mail, and Lisa Kimmel, President and CEO of Edelman Canada.

If you'd like to continue the conversation, you can find all of our speakers on Twitter, Sophie is @sophienadeau, Derek is @decloet, Lisa is @lisakimmel.

Episode 6: The world of paid content (Ramona Pringle & Sean Stanleigh)
September 28, 2018 10:42 AM PDT
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Newsrooms & journalists use their stories to drive reach, subscriptions, and their social license to be in business. Their copy is their product tho they don’t describe it that way.

But, news brands, companies and platforms have other ideas. The short hand in the backrooms is mixed and confusing: sponsored content, native, advertorial. For many, all of it a series of dirty words dripping in bad writing and ugly stock photos. Content that brands and corporations pay for is definitely some form of journalism, but often supported by paid efforts on search & social, designed to grow revenue for those who decide to use the tactic.

On this episode of the Middle, the world of paid content & search. We talk to two industry experts who follow trends and the human impact of this work closely.

Sean Stanleigh is the Managing Editor of the Globe and Mail’s Content Studio which is the content-marketing arm of The Globe and Mail. He describes his team’s work as “blending journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms.” He is also co-chair of Lab351, the company’s internal business incubator, which is training employees to think like entrepreneurs. Sean’s roots are in journalism and he has worked in senior editing roles at The Globe and the Toronto Star.

Ramona Pringle is an educator and an expert who focuses on innovation in storytelling, interaction design, and the intersection of digital media. She specializes in digital multi-platform production and has developed and produced work for CBC, TVO, CTV and PBS where she worked as interactive producer on Frontline’s Digital Nation. Ramona is a faculty member in Ryerson University’s RTA School of Media and the Creative Director of Ryerson University’s RTA Transmedia Centre, an incubator for the future of storytelling and media.

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