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Episode 5: The fight for trust & trust (Kathy English & Esther Enkin)
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September 11, 2018 12:05 PM PDT
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Consuming news feels like a constant effort these days. A common refrain: There is so much of it. Mostly stressful & bad. The daily drum beat of bent truth, misinformation, fake news, & agendas is so overwhelming it’s hard to believe. The 2018 Edelman Trust Barometer tells us that not only is trust in key institutions is diminished in this environment, Canadians are tuning out to cope. 54% of Canadians are disengaged checking the news less and once a week.

In episode 5 of the Middle the fight for the truth & trust. What newsrooms can teach us about earning, keeping and growing trust. I’m joined by two women who are leading the charge. Kathy English has been the public editor at the Toronto Star and Esther Enkin has been the ombudsperson for the CBC since 2012.

Episode 4: News at the speed of Twitter (Cam Gordon & Elamin Abdelmahmoud)
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August 23, 2018 09:10 AM PDT
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On today’s episode, the challenge of news at the speed of Twitter. Navigating the speed and voracity of the channel while avoiding risk. I’m joined by two folks who spend way more time on Twitter than you do and still manage to stay sane.

Cam Gordon is the Head of Communications for Twitter Canada, a job he’s held for 3 and a half years. It’s his job to explain and defend the platform. Before that, he worked a decade in PR agencies helping clients navigate media and communications issues.

Elamin Abdelmahmoud is a news curation & social media editor for BuzzFeed News who also writes columns for Chatelaine Magazine and the Globe and Mail. He’s a regular feature on CBC panels of all kinds and tends to a Twitter following of over 17K.

Episode 3: Chasing audience (David Skok & James Mirtle)
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August 08, 2018 02:51 PM PDT
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If you put content up on the web and no one is around to read it, does it still provide value? That’s the existential question facing every corner of the media ecosystem. A tough nut to crack. If you’re an established content creator – a big media company like the NYTimes or a super popular commercial brand like Unilever – you’ve got a head start. An advantage. In this space, new guys are scrappy renegades who can tell us a lot about what works and doesn’t work. David Skok the Editor in Chief of The Logic and James Mirtle the Editor in Chief and a columnist for The Athletic in Toronto join host Sophie Nadeau, Edelman Canada’s National Media Lead to talk about chasing audience.

Episode 2: Handling investigative journalism (Brad Ross & Kevin Donovan)
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July 20, 2018 09:54 AM PDT
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The phone rings. On the other end, an investigative reporter. What do you do? Well, turns out that decision might just be one of the most important you make. Brad Ross, Executive Director of Corporate and Customer Communications for the Toronto Transit Commission and Kevin Donovan, Chief Investigative Reporter at the Toronto Star, join host Sophie Nadeau, Edelman Canada’s National Media Lead, to talk through just how to approach talking to journalists.

If you’d like to continue the conversation, find us on Twitter. Brad Ross is at @bradTTC, Kevin Donovan is at @_kevindonovan and Sophie Nadeau is @sophienadeau. Thanks for listening.

Episode 1: The future of media (Steve Rubel & Mathew Ingram)
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June 23, 2018 07:12 PM PDT
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What does the future of media look like? Okay, that's a big topic. But our media geeks still take it on, talking fake news and "trumours," ultra-niche content distribution, and where trust fits in. Steve Rubel, Edelman's Chief Content Strategist and Mathew Ingram, Chief Digital Editor at the Columbia Journalism Review join host Sophie Nadeau, Edelman Canada's National Media Lead, to shed some light on what media might look like in our increasingly digital - and polarized - world.

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